Creative, production, and digital agenciesYou keep the client
Turn your best work into a product.
Your studio makes remarkable one-off work. I help you package it into something you can sell again and again: the packages, the software that runs it, the pricing, and the partners who install it. You keep the craft and the client.
I co-founded and ran a digital agency for seven years, then spent twenty years leading product and technology at software companies. I know the margin on a fixed bid, and I know how to turn a service into a product.
- Your studiothe craft and the client
- Methe product and the software
- A partnerthe install and the service
Great work, built from scratch, every time.
- Projects
- Every project is built from scratch.
- Margin ends when the project does.
- Growth
- Revenue grows only with headcount.
- Great work you cannot sell twice.
- Product
- A concept clients love, with no package or price.
- No software to run it after launch.
- Delivery
- No partner to install at scale.
- No way to see if it works on site.
From one-off projects to a product you sell again and again.
Three pillars: your craft, the product and software, and a partner to deliver it.
- Your studioThe craft and the client
- The content and the creative
- The client relationship
- Your network of makers
- MeThe product and the software
- Packages, pricing, positioning
- The software layer
- The business case and the pilot
- A delivery partnerThe install and the service
- Repeatable installs
- Service levels and spares
- Monitoring in the field
AI where it saves real hours, held to your own approvals.
Not a promise that AI will figure it out. Your best people's past approvals become the bar every AI draft meets, and every decision they make sharpens it.
Four places agencies productize first.
- Experiential and immersiveRooms and installs, packaged in set sizes, with content that runs on every site.
- Brand and advertisingVariant content at scale, every piece held to one agreed definition of the brand.
- Digital studiosYour best client build, turned into a product the next client can buy as is.
- Your own operationsScoping, estimating, status, and reporting inside the agency, so the margin holds.
A business case first, then the pitch, then one pilot.
- 01The callYour concept, your best work, and who would buy it.You and me
- 02The business casePackages, pricing, costs, and the buyer, in one document.Me
- 03The pitchA deck and a demo that sell a product, not a project.You decide
- 04The pilotOne site, one package, measured from day one.You decide
- 05The rolloutPartners install, the software runs it, you keep the client.Me
See what your product could look like.
30 minutes, no fee. You bring the concept and your best work. I say how I would package it, and who would buy it.
Book a callWhat agency owners ask me first.
Do we need to become a software company?
No. I lead the product and the software layer, and bring in partners for the parts you do not do. You keep the craft, the content, and the client.
What do you actually deliver?
The business case, the packages and the pricing, the sales materials, the software plan, and the partner lineup. Then I lead the pilot with you.
Where does AI fit?
In the pipeline, where it saves real hours: drafting variants, checking work against your own approvals, and reporting. Applied precisely, not as a promise.
Who owns what we build?
We agree it in writing before anything is built. Your content and your clients stay yours, and the terms for the software are set up front.
Are you a creative or production expert?
No, and I will not pretend to be. Your team owns the craft. I bring product leadership, the software, and twenty years of shipping it, plus seven years running a digital agency of my own.
What does it cost?
We agree scope and cost on the first call, before anything starts. The work runs to a fixed scope, not by the hour.
One call, and you know whether there is a product here.
30 minutes, no fee. If it is a project and not a product, I will say so.