Director to chiefFull-time or fractionalVancouver, Pacific
Hire the leader who has shipped production AI.
Product and technology under one accountability, full-time or fractional. I decide what to build with you, ship it safely, and prove whether it landed.
- 6 moZero to first paying customer at Lexful, as employee #1 and CPTO.
- $5.5MSeries A at Cognota, led by Grotech Ventures.
- 5Enterprise buyers signed at Cognota: EY, Sun Life, General Mills, FM Global, Ace Hardware.
- 2 of 2Enterprise security audits in place at Lexful launch: SOC 2 Type II, ISO 27001.
AI is on every line of the roadmap. Nothing has landed yet.
- Strategy
- Every AI pitch reads the same.
- No one owns what to build first.
- Shipping
- Demos that never reach production.
- Agents live with no permissions or tests.
- Economics
- Model bills nobody owns.
- Pricing that loses margin as usage grows.
- Proof
- The board asks what AI returned.
- Shipping is up. Outcomes are unclear.
From AI everywhere to AI that landed, with one person owning the call.
- Support agentHead of supportLanded
- Usage-based pricingCFOWatch
- Sales copilotVP salesStalled
- Onboarding assistantHead of productLanded
- Search rebuildCTOWatch
Full-time, or fractional. The conversation comes first.
Fill the seat outright, or bring me in by the month. The fractional side runs as nine fixed-purpose missions, and the diagnostic leads.
- 01 · 30 minThe callYou bring the decision. I say what I think.You and me
- 02 · 3 daysThe diagnosticEvery AI effort ranked, with a stop list.Me
- 03 · 3 to 4 weeksA missionOne of nine. Ends running and measured.Me
- 04 · OngoingThe seatFractional by the month, or full-time.You decide
A company filling a product, product operations, or product-and-technology seat, from director to chief level.
Product strategy and operations, owned end to end: a leader who builds and operates.
The seat filled by someone who has gone employee number one through post-Series B.
Twenty years in B2B SaaS across eight verticals, chief product and technology roles, zero-to-one launches through post-Series B scale. The recent record, scored, is further down this page.
An exec team that needs senior product and technology judgment every week.
A standing seat on the AI agenda: portfolio, pricing and packaging, org design, measurement, hiring, board communication.
Senior judgment every week, and it is reversible.
Runs as one of the nine fixed-purpose missions below.
Fixed fee, agreed before the work starts.Diagnostic runs three days.Projects run three to four weeks.Fractional runs by the month, two days a week.
Find out where you stand
Every AI thing you have tried, ranked. What to keep, what to stop.
The diagnostic · start hereYou have AI work running in several places and no single view of what it cost or what it returned.
Every AI effort inventoried and ranked, what each one costs to run, where the measurement is missing, and a stop list. Each one tested against three conditions: can the source be traced, can the exception be owned, can the savings be booked.
You can name your bets, what they cost, the ones you stopped, and which of the three conditions to fix first.
Find out what to build next
Your team talking to customers again, weekly. The next bet chosen from what they hear.
Your roadmap comes from the loudest inputs, and nobody on the team has spoken to a customer this quarter.
A weekly customer touchpoint the team runs themselves, the signals worth acting on separated from the ones that are noise, and the assumptions behind the next bet tested before it is committed.
A standing customer conversation your team runs without you, and the next bet chosen out of it.
Put a number on good enough
How to tell if AI-drafted work is good enough to ship, in numbers.
AI writes the first draft of most things now, and nobody on the team can say whether the output is good enough to ship.
Your quality bar pulled out of your own approval history into a scored test set, one workflow measured against it, and human review kept on the paths where a wrong answer costs money.
A test set your reviewers run on real work, and a decision they changed because of it.
Get the pilot into production
One agent live on real work, with a gate and a cost per run.
Your agent demos well and has never run in front of a customer.
What production needs and a demo does not. Data the agent can read, a permission model scoped per customer and per role, and the measurement that says whether it worked.
One agent live on a real workflow, the gate that keeps it there, and the cost per run.
Make your data ready for agents
Your data cleaned up so agents find things and know the rules.
Your agents answer the same question differently depending on which system they read.
Ingestion across the systems you already run, the same customer resolved to one customer everywhere, classification and metadata so the data can be cut by something other than a keyword, and retrieval on top. Rights and limits enforced in code.
One set of data your product and your agents both read, with the rules enforced in code.
Run the weekly cycle
A weekly cycle where agents ship most of the work and a person owns every call.
Your team ships more than it ever has, and the roadmap moves at the speed it did last year.
Your teams classify their own work. What moves to agents on a schedule, and what keeps a named owner. The rhythm and the ownership come from your team, and the design serves it.
One team running a weekly cycle you can watch, and the next team named.
Build the team the work now needs
An org chart that fits how the work happens now, and a hiring plan that follows.
You are writing next year’s hiring plan and the roles no longer mean what they meant when you last wrote one.
Roles, levels and ratios re-cut against what agents now produce, the bar rewritten for judgment, and an interview loop that tests for it.
An org chart you can defend, a hiring plan naming the roles you stopped opening, and a loop that has run.
Make the AI pay for itself
AI paying for itself, in numbers your finance team can plan against.
Your AI costs rise with usage and your pricing does not, so every new customer costs you margin.
Cost per unit of work the AI produces, inference tiered by what the task is worth, packaging and pricing rebuilt on those numbers, and the margin modelled as usage grows. Spend carried as a share of payroll, which is the one denominator a finance team can budget against.
A price that holds margin as volume rises, and AI spend stated as a percentage of payroll rather than a number with no base.
Turn your experts’ judgment into an agent
Your experts’ judgment as an agent that drafts real work, with sign-off kept human.
Your most senior people are the constraint and the work queues behind them. Engineering, environmental, professional services, field work.
One workflow first. The expertise the work depends on becomes an agent that drafts, with sign-off kept human.
An agent drafting real work in production, and the next workflow chosen.
You keep a named owner on every call, reporting your exec team can read without me there, and the tests underneath it that keep the numbers straight. And a verdict, scored in three words, no others.
A leader, a builder, an operator, and the human in the loop.
The most senior product leader in the company, four times over.
Employee number one at pre-seed, and VP through the $10M to $50M ARR run. A 25-person product and engineering org built, and the board and investor rooms that came with it.
I ship the thing, then show it running.
Throughline wires into a team’s own tools and answers the questions a board asks. Built solo, live, and checkable before anyone hires me.
I run the operating model, and I measure what it returned.
Engineering from low to high on DORA (Google’s delivery benchmark) in six months, and AI unit economics owned end to end.
One person with a name still owns every call.
Agents read, draft and check. At Lexful that meant a permission model per customer and per role, with human review where a wrong answer costs money.
did the onboarding revamp land?
Activation up 14 points six weeks after release.
MeasuredTrial starts flat. Sample is still too thin to call.
BenchmarkedShipped nine weeks ago. Nobody has used it twice.
MeasuredBring the decision you are stuck on.
30 minutes, no fee. If I am not the right person for it, I will say so and point you somewhere better.
Book a callThe recent record, scored the same way I score everybody else.
- 2026 to nowWatchAI modernisation, discovery and designEnvironmental and resource consultancy, around ninety staff, client not named
In discovery, nothing delivered yet, so it says watch and shows no number.
- 2026 to nowWatchBuilder, independent product and technology R&D on AI-native ProdOpsDacard.ai, applied research, no outside capital
Throughline runs against one company. A sample of one, so it says watch.
- 2025 to 2026LandedEmployee #1, CPTO, founding teamLexful.ai, AI-native knowledge platform for MSP and IT teams, pre-seed
The number was paying customers, and it moved from zero to one on launch day, 4 February 2026. Every SOC 2 Type II and ISO 27001 control (the two audits an enterprise buyer’s security team requires) was already in place, with the observation window running.
- 2021 to 2024LandedVP, product and technologyCognota, LearnOps platform for corporate L&D, Series A
Four-figure ACVs became six-figure multi-year enterprise deals, with EY, Synchrony Financial and Delta Air Lines signing. The $5.5M Series A closed in December 2023.
What founders and execs ask me first.
What does the first call look like?
30 minutes, no fee. You bring the decision you are stuck on. I say what I think, which is occasionally unwelcome. If it is not a fit, I say so and point you somewhere better.
Do you work full-time or fractionally?
Both. A full-time seat, director to chief, with product and technology under one accountability. Or by the month as a standing seat on your AI agenda, with days per week set per engagement.
What is the diagnostic?
Three days. Every AI effort at your company inventoried and ranked: what each one costs to run, where the measurement is missing, and a stop list. You leave with one place to start.
What is a mission?
Three to four weeks with a fixed purpose. One of nine defined missions, ending with something running and something measuring it: a test set, a running agent, a data model, a hiring plan.
How is cost set?
Agreed on the first call, before anything starts. Fixed purpose and fixed fee for the diagnostic and the missions, by the month for the fractional seat.
Where are you based?
Vancouver, Pacific time. I ran product for an Eastern-time company from here for three years, and start early for European hours when it helps.
One call, and you know whether I am the right person for it.
30 minutes, no fee. You bring the decision. I say what I think, and what I would do first.