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Built in public · iterates most weeks · last shipped 2026-10-01

dacard.ai
For software companies

Director to chiefFull-time or fractionalVancouver, Pacific

Hire the leader who has shipped production AI.

Product and technology under one accountability, full-time or fractional. I decide what to build with you, ship it safely, and prove whether it landed.

The receipts
  • 6 moZero to first paying customer at Lexful, as employee #1 and CPTO.
  • $5.5MSeries A at Cognota, led by Grotech Ventures.
  • 5Enterprise buyers signed at Cognota: EY, Sun Life, General Mills, FM Global, Ace Hardware.
  • 2 of 2Enterprise security audits in place at Lexful launch: SOC 2 Type II, ISO 27001.
Sound familiar?01

AI is on every line of the roadmap. Nothing has landed yet.

  • Strategy
    • Every AI pitch reads the same.
    • No one owns what to build first.
  • Shipping
    • Demos that never reach production.
    • Agents live with no permissions or tests.
  • Economics
    • Model bills nobody owns.
    • Pricing that loses margin as usage grows.
  • Proof
    • The board asks what AI returned.
    • Shipping is up. Outcomes are unclear.
What changes02

From AI everywhere to AI that landed, with one person owning the call.

TodayScattered bets.AI everywhere. Nobody owns the call.
PilotsThree demos,no ownerCopilotsSeats bought,use unknownAgent in productionNo permissionsand no testsModel billsGrowing, andnobody owns themThe roadmapAI on every line,in no orderThe boardAsking whatit returned
Demos · Bills · QuestionsNo one person owns what AI is for.
In the middleOne leader, the whole arc.Full-time or fractional.
Product and technologyunder one accountability
Decide what to buildA ranked list and a stop list
Ship it safelyPermissions, tests, human review
Own the economicsModel costs and pricing that hold margin
Prove it landedDefined up front, read after
You make the callAgents draft and check. A person decides.
AfterA read the board trusts.Every AI effort, owned and scored.
AI efforts this quarterIllustrative
  • Support agentHead of supportLanded
  • Usage-based pricingCFOWatch
  • Sales copilotVP salesStalled
  • Onboarding assistantHead of productLanded
  • Search rebuildCTOWatch
Landed · Watch · StalledEvery AI effort has an owner and a verdict.
Ways in03

Full-time, or fractional. The conversation comes first.

Fill the seat outright, or bring me in by the month. The fractional side runs as nine fixed-purpose missions, and the diagnostic leads.

  1. 01 · 30 minThe callYou bring the decision. I say what I think.You and me
  2. 02 · 3 daysThe diagnosticEvery AI effort ranked, with a stop list.Me
  3. 03 · 3 to 4 weeksA missionOne of nine. Ends running and measured.Me
  4. 04 · OngoingThe seatFractional by the month, or full-time.You decide
For

An exec team that needs senior product and technology judgment every week.

The work

A standing seat on the AI agenda: portfolio, pricing and packaging, org design, measurement, hiring, board communication.

You leave with

Senior judgment every week, and it is reversible.

Runs as one of the nine fixed-purpose missions below.

Fixed fee, agreed before the work starts.Diagnostic runs three days.Projects run three to four weeks.Fractional runs by the month, two days a week.

The missions · fractional, fixed purpose
1.1Start3 days

Find out where you stand

Every AI thing you have tried, ranked. What to keep, what to stop.

The diagnostic · start here
For

You have AI work running in several places and no single view of what it cost or what it returned.

The work

Every AI effort inventoried and ranked, what each one costs to run, where the measurement is missing, and a stop list. Each one tested against three conditions: can the source be traced, can the exception be owned, can the savings be booked.

You leave with

You can name your bets, what they cost, the ones you stopped, and which of the three conditions to fix first.

1.2Start3 to 4 weeks

Find out what to build next

Your team talking to customers again, weekly. The next bet chosen from what they hear.

For

Your roadmap comes from the loudest inputs, and nobody on the team has spoken to a customer this quarter.

The work

A weekly customer touchpoint the team runs themselves, the signals worth acting on separated from the ones that are noise, and the assumptions behind the next bet tested before it is committed.

You leave with

A standing customer conversation your team runs without you, and the next bet chosen out of it.

1.3Ship3 to 4 weeks

Put a number on good enough

How to tell if AI-drafted work is good enough to ship, in numbers.

For

AI writes the first draft of most things now, and nobody on the team can say whether the output is good enough to ship.

The work

Your quality bar pulled out of your own approval history into a scored test set, one workflow measured against it, and human review kept on the paths where a wrong answer costs money.

You leave with

A test set your reviewers run on real work, and a decision they changed because of it.

1.4Ship3 to 4 weeks

Get the pilot into production

One agent live on real work, with a gate and a cost per run.

For

Your agent demos well and has never run in front of a customer.

The work

What production needs and a demo does not. Data the agent can read, a permission model scoped per customer and per role, and the measurement that says whether it worked.

You leave with

One agent live on a real workflow, the gate that keeps it there, and the cost per run.

1.5Ship3 to 4 weeks

Make your data ready for agents

Your data cleaned up so agents find things and know the rules.

For

Your agents answer the same question differently depending on which system they read.

The work

Ingestion across the systems you already run, the same customer resolved to one customer everywhere, classification and metadata so the data can be cut by something other than a keyword, and retrieval on top. Rights and limits enforced in code.

You leave with

One set of data your product and your agents both read, with the rules enforced in code.

1.6ScaleBy the month

Run the weekly cycle

A weekly cycle where agents ship most of the work and a person owns every call.

For

Your team ships more than it ever has, and the roadmap moves at the speed it did last year.

The work

Your teams classify their own work. What moves to agents on a schedule, and what keeps a named owner. The rhythm and the ownership come from your team, and the design serves it.

You leave with

One team running a weekly cycle you can watch, and the next team named.

1.7Scale3 to 4 weeks

Build the team the work now needs

An org chart that fits how the work happens now, and a hiring plan that follows.

For

You are writing next year’s hiring plan and the roles no longer mean what they meant when you last wrote one.

The work

Roles, levels and ratios re-cut against what agents now produce, the bar rewritten for judgment, and an interview loop that tests for it.

You leave with

An org chart you can defend, a hiring plan naming the roles you stopped opening, and a loop that has run.

1.8Scale3 to 4 weeks

Make the AI pay for itself

AI paying for itself, in numbers your finance team can plan against.

For

Your AI costs rise with usage and your pricing does not, so every new customer costs you margin.

The work

Cost per unit of work the AI produces, inference tiered by what the task is worth, packaging and pricing rebuilt on those numbers, and the margin modelled as usage grows. Spend carried as a share of payroll, which is the one denominator a finance team can budget against.

You leave with

A price that holds margin as volume rises, and AI spend stated as a percentage of payroll rather than a number with no base.

1.9Ship3 to 4 weeks

Turn your experts’ judgment into an agent

Your experts’ judgment as an agent that drafts real work, with sign-off kept human.

For

Your most senior people are the constraint and the work queues behind them. Engineering, environmental, professional services, field work.

The work

One workflow first. The expertise the work depends on becomes an agent that drafts, with sign-off kept human.

You leave with

An agent drafting real work in production, and the next workflow chosen.

How every mission ends

You keep a named owner on every call, reporting your exec team can read without me there, and the tests underneath it that keep the numbers straight. And a verdict, scored in three words, no others.

LandedThe number you said would move, moved.
WatchEarly, and the signal is thin.
StalledIt shipped and nothing happened.
What you are hiring04

A leader, a builder, an operator, and the human in the loop.

The leader

The most senior product leader in the company, four times over.

Employee number one at pre-seed, and VP through the $10M to $50M ARR run. A 25-person product and engineering org built, and the board and investor rooms that came with it.

The builder

I ship the thing, then show it running.

Throughline wires into a team’s own tools and answers the questions a board asks. Built solo, live, and checkable before anyone hires me.

The operator

I run the operating model, and I measure what it returned.

Engineering from low to high on DORA (Google’s delivery benchmark) in six months, and AI unit economics owned end to end.

The human in the loop

One person with a name still owns every call.

Agents read, draft and check. At Lexful that meant a permission model per customer and per role, with human review where a wrong answer costs money.

throughline · read

did the onboarding revamp land?

Onboarding revampLanded
Shipped82
Landed74

Activation up 14 points six weeks after release.

Measured
Pricing page rebuildWatch
Shipped61
Landed34

Trial starts flat. Sample is still too thin to call.

Benchmarked
In-app messagingStalled
Shipped94
Landed8

Shipped nine weeks ago. Nobody has used it twice.

Measured
Same team, same quarter, three different verdicts. The numbers are invented; the labelling is the method.Illustrative

Bring the decision you are stuck on.

30 minutes, no fee. If I am not the right person for it, I will say so and point you somewhere better.

Book a call
The record05

The recent record, scored the same way I score everybody else.

  1. 2026 to nowWatch
    AI modernisation, discovery and designEnvironmental and resource consultancy, around ninety staff, client not named

    In discovery, nothing delivered yet, so it says watch and shows no number.

  2. 2026 to nowWatch
    Builder, independent product and technology R&D on AI-native ProdOpsDacard.ai, applied research, no outside capital

    Throughline runs against one company. A sample of one, so it says watch.

  3. 2025 to 2026Landed
    Employee #1, CPTO, founding teamLexful.ai, AI-native knowledge platform for MSP and IT teams, pre-seed

    The number was paying customers, and it moved from zero to one on launch day, 4 February 2026. Every SOC 2 Type II and ISO 27001 control (the two audits an enterprise buyer’s security team requires) was already in place, with the observation window running.

  4. 2021 to 2024Landed
    VP, product and technologyCognota, LearnOps platform for corporate L&D, Series A

    Four-figure ACVs became six-figure multi-year enterprise deals, with EY, Synchrony Financial and Delta Air Lines signing. The $5.5M Series A closed in December 2023.

The full record and the background
Questions06

What founders and execs ask me first.

What does the first call look like?

30 minutes, no fee. You bring the decision you are stuck on. I say what I think, which is occasionally unwelcome. If it is not a fit, I say so and point you somewhere better.

Do you work full-time or fractionally?

Both. A full-time seat, director to chief, with product and technology under one accountability. Or by the month as a standing seat on your AI agenda, with days per week set per engagement.

What is the diagnostic?

Three days. Every AI effort at your company inventoried and ranked: what each one costs to run, where the measurement is missing, and a stop list. You leave with one place to start.

What is a mission?

Three to four weeks with a fixed purpose. One of nine defined missions, ending with something running and something measuring it: a test set, a running agent, a data model, a hiring plan.

How is cost set?

Agreed on the first call, before anything starts. Fixed purpose and fixed fee for the diagnostic and the missions, by the month for the fractional seat.

Where are you based?

Vancouver, Pacific time. I ran product for an Eastern-time company from here for three years, and start early for European hours when it helps.

Start

One call, and you know whether I am the right person for it.

30 minutes, no fee. You bring the decision. I say what I think, and what I would do first.