◆ WORK IN PROGRESSPre-launch. Email darren@darrencard.com to share access.
Pricing

Onboard DAC for free.
Graduate when DAC's earned it.

Every tier reads all three frameworks. The line between tiers is how many products DAC coaches, who DAC reports to, and how deep DAC integrates.

The anchors

What you're not buying.

VS AN EXECUTIVE COACH$1,500/month
A leadership coach who can't see what your team shipped. DAC sees the work and coaches against the actual evidence.
VS A REFORGE OR LENNY+ SUBSCRIPTION$500/month
Generic best practice, on-demand. DAC is best practice that knows what your product specifically needs at this stage.
VS HIRING A HEAD OF PRODUCT OPS$250K + equity
The role you can't justify yet. DAC fills the function while you scale to it.
FREE$030 days. The full new-hire ritual.3 scores/mo · 30-day artifact retention · 3 source connectors
  • DAC's first day, week 1 deliverables, day 30 check-in.
  • 1 product · 1 coach seat · 5 read-only invitee seats.
  • All three frameworks.
  • Stack OAuth (Linear, GitHub, LinearB self-serve).
  • Stance icons on every move. Receipts on every claim.
  • Coaching history search (last 30 days).
  • Team registry (DAC names every coach by role).
Start DAC's first dayNo credit card.
MOST POPULARPRO$299/mo$239/mo annual · save 20%Keep DAC past graduation.Pays for itself when DAC catches one bad bet a quarter.Unlimited scores · 365-day artifact retention · 5 sources · Full MCP
  • Day 60 pushback. Day 90 graduation. Ongoing cadence.
  • 1 product · 3 coach seats.
  • All artifacts. Full MCP server access.
  • Linear push. Slack notifications. Agent context push.
  • Coaching history search (full history, no 30-day cap).
  • Day 30 prediction tracking. Day 60 calibration narrator.
Hire DAC at Pro14-day money-back guarantee.
BUSINESS$1,200/mo$960/mo annualDAC across the product org.25,000 API calls/mo · 20 sources · Slack pulse
  • 25 products · 10 coach seats.
  • All of Pro, plus:
  • 50+ stack integrations (GitHub, Linear, Jira, Slack, Figma, PostHog, Sentry).
  • API access.
  • Slack pulse on cycle drift, plus anomaly alerts.
  • Automation rules.
Hire DAC at Business14-day money-back guarantee.Or talk to our team
ENTERPRISECustomAnchored at $2,500+/moDAC for the portfolio.Unlimited everything · SSO/SAML · Webhooks
  • All of Business, plus:
  • Unlimited products and coach seats.
  • SSO / SAML.
  • Portfolio view across products.
  • Custom benchmarks.
  • Webhooks. Dedicated success.
Talk to us
Compare plans

Every line, side by side.

Every tier reads all three frameworks. The line between tiers is how many products DAC coaches, who DAC reports to, and how deep DAC integrates.

Free
Pro
Business
Enterprise
Usage
Products tracked
1
1
25
Unlimited
Coach seats
1 (+5 read-only)
3
10
Custom
Scores per month
3
Unlimited
Unlimited
Unlimited
Coaching history retention
30 days
365 days
Unlimited
Unlimited
Frameworks
Team Operations (24 dimensions)
Development Lifecycle
Product Assessment
Intelligence
Coaching with cited evidence
Cross-function tension analysis
DAC coaching depth
Basic
Advanced
Advanced
Custom playbooks
Trend tracking + trajectories
Benchmark percentiles
Basic
Portfolio
Suite intelligence (cross-product)
Cross-product heatmaps
Portfolio view (investor-ready)
Platform
Connected sources
3
5
20
Unlimited
API access
25K/mo
100K/mo
MCP integration
Read-only
Full
Full
Full
Bring your own model (BYOM)
SSO/SAML
CRM + financial correlation
Webhooks + audit logs
Dedicated success manager
Need more?
Scale any dimension on Pro and Business plans without changing tiers.
Score packs
20/$29 · 50/$49 · 150/$99
Extra seats
$29/seat/month
Extra products
$39/product/month
Extra sources
$49/source/month
API pack (Business+)
10K calls for $29
Portfolio (Enterprise)
10 companies for $99

Want to see how the read sharpens cycle by cycle before you commit? Scrub a quarter DAC has watched at acme.ai →

FAQ

Questions that come up often.

What's a “30-day onboarding trial”?
Every Free start kicks off DAC's full 30-day onboarding ritual. Day 1 welcome interview. Week 1 deliverables (org map, cycle plan, first customer-call read, first second-opinion). Day 30 check-in. You experience the same ritual a real Pro customer does, free, for 30 days. On day 30, DAC's onboarding is complete and your account drops to Free limits unless you upgrade. The bet: the buyer who has experienced DAC's full onboarding is more committed than one who only saw a score.
What happens at day 60 and day 90 if I stay on Free?
You don't get to those milestones on Free. Day 60 pushback and Day 90 graduation report are Pro-tier features. If you upgrade by day 30, the ritual continues uninterrupted. If you stay on Free, DAC stops producing new artifacts. Free retention is 30 days. Artifacts older than 30 days drop off. Upgrade to Pro to keep artifacts indefinitely.
Can I see what Day 30 / Day 60 / Day 90 looks like before I commit?
Yes. Visit /demo/acme-ai (the demo tenant) and use the timeline scrubber to see real DAC artifacts at every milestone. You can see what DAC produces on day 1, week 1, day 30, day 60, day 90 before you ever start your own day 1.
Why 30 days free instead of 7 or 14?
Because the new-hire ritual takes 30 days. A 7-day trial of a coach who hasn't met your team yet is meaningless. The 30-day ritual is the product. It's also long enough that the buyer's emotional commitment is real, not transactional.
Can I switch tiers mid-month?
Yes. Stripe prorates. Upgrades take effect immediately. Downgrades take effect at the next billing cycle.
Do you offer annual discounts?
Yes, 20% off on Pro ($239/mo) and Business ($960/mo). Enterprise is custom annual by default.
How do integrations work?
Free includes Linear, GitHub, and LinearB self-serve OAuth or API key. Pro adds full MCP access (so DAC can push context to Cursor, Claude Code, Devin, Lindy). Business adds the full 50+ adapters (Jira, Slack, Figma, PostHog, Sentry, Notion, and more). Each connected integration makes the read tighter and the coaching more specific.
What about Development Lifecycle?
All three frameworks ship on every tier. Development Lifecycle is live and generally available. It was in early-access through the design-partner cohort until April 2026 and went GA with the three-framework launch.
Can I invite teammates on Free?
Yes. Free includes 5 read-only invitee seats on top of the 1 coach seat. Invitees see your reads and coaching but cannot trigger new reads or chat with DAC. Move to Pro for editor seats with full write access.
Can I cancel any time?
Yes. Cancel in settings; takes effect at the next billing cycle. No export fee. Your historical artifacts stay accessible (read-only) for the retention window of the tier you drop down to. On Free, that window is 30 days.
What's not included at any tier?
Consulting engagements, custom development, white-label licensing, or anything that requires our team to personalize the product for your org. Reach out if you want those. Not part of the subscription.

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