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BUILT FROM ZERO
Product managementBUILT
DesignBUILT
Product operationsBUILT
Marketing performance managementBRIEFED
THE SHAPE
ROIFROM BUDGET TRACKING TO RETURN
HOW IT WAS DONE
  • Built product, design and product operations from zero: four PMs and two designers.
  • Moved the product from budget tracking to ROI for enterprise marketing teams, including Microsoft, GE Digital and Charles Schwab.
  • Built the integration framework and partner programme: one cross-tenant data model, benchmarks, and recommendations on top.
  • Ran a quarterly customer advisory board, and briefed Gartner, Forrester and IDC to define marketing performance management.
HOW IT IS READ

Background, not scored. Only work with a definition of landed agreed up front gets a status here. Figures and references for earlier roles are in the CV and on LinkedIn.

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